The details
More than a callback number
Need, location, timing, and contact information stay together.
Lead capture & qualification
Spend your callbacks on people ready to move.
Capture what makes the inquiry real.
The AI collects the caller’s need, location, timing, and contact details instead of leaving you with a vague voicemail.
See why the strongest opportunities stand out.
On Pro and Scale, the score and its reason help you order callbacks without guessing.
Start your trial today for $4$4 for 7 days, then auto-renews on your selected monthly Starter ($99), Pro ($199), or Scale ($499) plan unless you cancel before the trial ends.See how leads get qualified
New roofing inquiry
Replacement quote requested
ProblemActive leak after storm
LocationInside service area
TimingWants inspection this week
Score rationale attached
1 to 5
Buying intent at a glance
Pro and Scale score customer conversations against clear qualification signals.
The reason
See what earned the score
A short rationale explains the urgency and buying language.
Your rules
Qualification fits your business
Use the defaults or write custom criteria in plain English.
From an unknown caller to a qualified next step.
The goal is not to ask every caller a long script. It is to collect the few details that tell you what they need and how quickly you should respond.
01 · Capture the request
Find out what the caller actually needs.
The AI answers naturally, handles approved questions, and collects the reason for calling instead of sending the customer to voicemail.
- Caller name and callback number stay attached
- The request is written in plain language
Call intake
Roof replacement inquiry
Service neededLeak inspection
PropertySingle-family home
CallerName and number captured
The inquiry becomes a complete record
02 · Qualify what matters
Collect the details that change your response.
Location, urgency, timing, quote request, and repeat-caller history give the inquiry shape. The AI uses your approved questions and instructions.
- Keep qualification short and relevant
- Unknown questions become messages, not guesses
Qualification
Three useful signals
UrgencyActive leak
Service areaConfirmed
Buying intentInspection requested
Only useful criteria move forward
03 · Order the follow-up
See the strongest opportunity and the reason behind it.
On Pro and Scale, RankLadder updates a rolling 1 to 5 score for the customer conversation. Conversations rated 4 or 5 receive a hot-lead badge and a short rationale.
- Hot leads stand out in the inbox
- Custom criteria shape future scores
Lead score
Why this conversation is a 5
Signal 1Urgent active problem
Signal 2Quote requested
Signal 3Service window confirmed
The callback order has a reason
Your definition of a good lead
Score opportunities the way your business actually sells.
Start with RankLadder’s default signals or describe a strong lead in plain English. Pro and Scale apply those rules to future calls.
Start your trial today for $4$4 for 7 days, then auto-renews on your selected monthly Starter ($99), Pro ($199), or Scale ($499) plan unless you cancel before the trial ends.
Qualification criteria
A strong lead for us
Needs our service within the next seven days
Is located inside our service area
Asks for an estimate or inspection
Provides the details needed for a callback
Lead scoring, hot-lead badges, score reasoning, and custom criteria are included on Pro and Scale.
Questions, answered.
What information can RankLadder capture from a caller?+
It can capture the caller’s name, callback number, reason for calling, location, timing, urgency, and other details covered by your approved questions and instructions.
Does the AI use a rigid qualification script?+
No. It speaks naturally and uses your approved knowledge and instructions. The goal is to collect useful details without turning the call into an interrogation.
How does the 1 to 5 conversation score work?+
On Pro and Scale, RankLadder evaluates signals such as urgency, quote requests, budget language, and caller history. Conversations rated 4 or 5 receive a hot-lead badge.
Can I define what makes a good lead?+
Yes. Pro and Scale let you keep the default criteria, choose an industry starting point, or write your own criteria in plain English.
Can I see why a conversation received its score?+
Yes. The score appears with a short rationale explaining the signals that influenced it.
Which plans include qualification and lead scoring?+
Caller details, transcripts, and summaries are included on every plan. The 1 to 5 score, hot-lead badge, rationale, and custom criteria are included on Pro and Scale.