1. Acceptance of Terms
By accessing or using RankLadder ("Service"), provided by Digital Macaroni ("Company"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, do not use the Service.
2. Description of Service
RankLadder is a software platform that answers phone calls on behalf of businesses using a real-time AI voice agent. The Service transcribes and summarizes calls, can transfer calls live to a person, sends transactional text messages, and provides a unified inbox and mobile app. Use of the Service requires forwarding a business phone number to a RankLadder-provisioned number.
Not for emergencies: RankLadder is not a substitute for calling 911 or other emergency services. The AI voice agent is designed to recognize urgent calls and offer to transfer them to a live person, but you and your callers should always contact emergency services directly for any medical, safety, or emergency situation.
3. Accounts & Security
- Eligibility: You must be 18 years or older and have the authority to bind the entity you represent.
- Security: You are responsible for maintaining the security of your account credentials. The Company is not liable for any loss resulting from unauthorized access to your account.
- Bot Use: Accounts registered by "bots" or automated methods are not permitted and will be deleted.
4. Service Guarantees & Liability (Disclaimer)
RankLadder provides AI-powered call answering tools, but we do not and cannot guarantee that:
- The AI voice agent will understand or correctly answer every caller's question.
- Every call will be answered without delay, dropped calls, or transcription errors.
- Call forwarding configured through your carrier will remain in place without interruption; carriers may reset forwarding settings without notice.
Carrier & Network Dependency: The Service depends on third-party telephone carriers and mobile networks outside our control. We are not liable for missed, delayed, dropped, or misrouted calls or messages caused by carrier or network issues, including carrier-side changes to your call forwarding configuration.
5. Acceptable Use (SMS & 10DLC)
RankLadder uses Twilio to power its SMS and MMS messaging infrastructure. By using the messaging features of the Service, you agree to comply with all applicable laws and regulations, including the Telephone Consumer Protection Act (TCPA), as well as Twilio's Acceptable Use Policy and Twilio's Messaging Policy. You represent and warrant that:
- Consent: Text messages are sent only to callers who have verbally opted in during a call with your AI voice agent; that verbal consent, recorded in the call audio and transcript, serves as the consent record under TCPA and applicable carrier requirements. You will not use the Service to send text messages to any individual who has not provided this in-call consent, and you will not use the Service for bulk, promotional, or marketing messaging.
- Prohibited Content: You will not send messages containing content related to: Sex, Hate speech, Alcohol, Firearms, Tobacco (collectively, "SHAFT"), or any other illegal activity.
- Forbidden Categories: You may not use the messaging features of the Service if your business operates in any of the following categories: high-risk financial services, third-party lead generation, debt collection or forgiveness, gambling, cannabis or CBD (in the United States), or any other category prohibited under Twilio or carrier policy. A complete list of forbidden categories is available in Twilio's Messaging Policy.
- Frequency: You will manage your sending frequency responsibly to avoid being flagged by carriers or recipients as spam.
- Age Gating: You must ensure proper age verification procedures are in place prior to sending SMS or MMS messages where required by applicable law.
We reserve the right to suspend or terminate messaging capabilities on any account that violates carrier regulations, Twilio policies, or exhibits an excessive opt-out rate.
5.1 Carrier Fines & Penalties (Important)
You acknowledge that mobile carriers (e.g., AT&T, T-Mobile, Verizon) actively monitor for non-compliant traffic (e.g., spam, SHAFT violations).
- Advocacy: We will make reasonable efforts to advocate on your behalf to clarify the circumstances of any violation.
- Pass-Through Liability: However, if a carrier issues a fine or penalty to Digital Macaroni arising from your traffic (e.g., a $10,000 SHAFT violation fine), you agree to be fully liable for and pay the full amount of such fine, plus a 10% administrative processing fee covering compliance costs and carrier correspondence.
- Right to Charge: We reserve the right to invoice or charge your payment method on file for the amount of any such carrier fine after providing notice to you.
6. AI Generated Content
The Service uses Artificial Intelligence to answer calls, transcribe conversations, and generate summaries and lead scores. You acknowledge that:
- AI responses, transcripts, summaries, and lead scores may be inaccurate, incomplete, or misinterpret what a caller said.
- You are responsible for reviewing your knowledge base content for accuracy, and for independently verifying any AI-generated information you rely on for business-critical decisions.
- You are solely responsible for how you use information provided by the Service, including in communications with your customers.
7. Payments, Cancellation, and Refunds
- Subscription: The Service is billed in advance on a monthly or annual basis.
- Pricing Adjustments: We reserve the right to change our subscription fees or credit allowances upon thirty (30) days' notice to you.
- Activation & Add-On Fees: One-time setup fees or optional add-ons (such as a dedicated phone number) are non-refundable.
- Cancellation: You may cancel at any time via your account settings. Cancellation is effective at the end of the current billing cycle; you keep full service until then and are not billed again.
- Refunds: There are no refunds for partial billing cycles of service or unused minutes/texts.
- Overages & Rollover: Usage past your plan's included minutes or texts is billed at your plan's overage rate unless you choose to pause the AI at your limit instead. Unused minutes or texts may roll over one billing cycle, but are forfeited immediately upon account cancellation.
8. Intellectual Property
Digital Macaroni retains all rights, title, and interest in the Service, including its code, design, and analytics algorithms. You retain ownership of your customer data.
9. Limitation of Liability
To the maximum extent permitted by law, Digital Macaroni shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues. In no event shall our aggregate liability exceed the amount paid by you for the service in the one (1) month period preceding the claim.
10. Indemnification
You agree to indemnify and hold harmless Digital Macaroni from any claims, damages, or expenses arising from your use of the Service, your violation of these Terms, or your violation of any third-party rights (including TCPA violations).
11. Governing Law & Arbitration
These Terms are governed by the laws of Wyoming, USA. Any dispute arising from these Terms shall be resolved through binding individual arbitration in Sheridan County, Wyoming. Class actions are waived.
12. Messaging Terms & Conditions
RankLadder provides SMS and MMS messaging services to help businesses follow up with callers, such as sending booking confirmations, requested pricing or scheduling information, and other transactional follow-ups after a phone call. These messages are sent on behalf of our platform users (business owners) to their callers via our messaging infrastructure powered by Twilio.
Message Frequency: Message frequency varies. You will typically receive one to a few text messages per call (for example, a booking confirmation or requested information). Messages are transactional and service-related. You will not receive recurring promotional or marketing messages.
Message and Data Rates: Message and data rates may apply for any messages sent to you or from you. Please contact your wireless carrier for details about your messaging plan and any charges that may apply.
Opt-In: You opt in to receive messages by verbally agreeing during a recorded call with the business's AI voice agent. Your verbal agreement, captured in the call audio and transcript, serves as your consent. Consent is not a condition of purchase or receiving services.
Opt-Out: You can stop receiving SMS messages at any time by texting "STOP" to the number from which you received a message. After sending "STOP," you will receive a confirmation message and will no longer receive SMS messages from that sender. If you wish to re-subscribe, you may do so through your service provider.
Help: For assistance with the messaging program, reply "HELP" to any message you receive, or contact us directly at hello@rankladder.app.
Carrier Liability: Messages are transmitted through third-party mobile network providers. We cannot control all factors relating to message delivery, and we do not guarantee that messages will be successfully transmitted to every recipient. Carriers are not liable for delayed or undelivered messages.
Privacy: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All text messaging opt-in data and consent information will not be shared with any third parties. For full details on how we handle your data, please see our Privacy Policy.
Supported Carriers: Messages may be delivered via major U.S. carriers including but not limited to AT&T, Verizon, T-Mobile, and others. Carrier support is subject to change without notice.
For complete SMS program details including opt-out keywords, mobile data privacy, and carrier disclaimers, see our dedicated SMS Terms of Service.
13. Contact Information
Mailing Address
Support
hello@rankladder.app